Re-Bath Bathroom Remodeling Franchise
The world’s largest bathroom remodeling franchise remains a peerless innovator and industry pioneer
Re-Bath is the world’s largest bathroom remodeling franchise, having remodeled millions of bathrooms since our founding in 1979. Our bathroom remodeling franchise is rapidly expanding with nearly 200 locations open or in development. Now is a great time to be in the remodeling industry and with new products and services, Re-Bath franchise owners are positioned to grow quickly in the years ahead.
Our growth is driven by three factors: 1) Re-Bath is a peerless innovator, continually introducing products that are ahead of market trends, 2) we are committed to providing our customers with high quality, market leading solutions delivered in a minimally disruptive time frame, and 3) we have a first-rate corporate staff with decades of experience in growing franchise brands.
“There has never been a more exciting time than now to partner with Re-Bath,” says Brad Hillier, CEO of Re-Bath. “We are rapidly becoming the dominant national player in the full bathroom remodeling segment. We’ve invested significantly on behalf of our franchisees — improving our technology, our support infrastructure, and our product offering — to increase their profitability by giving them the tools to provide a customer experience previously unseen in the bathroom remodeling industry.”
The bathroom remodeling industry is booming as a result of the abundance of aging homes in the marketplace. The Joint Center for Housing Studies of Harvard University, using data compiled from the U.S. Census Bureau’s American Housing Survey, reports that an unprecedented number of American homes are either in, or entering, the apex of their remodeling years. Tens of millions of homes built in the 1970s, ’80s, and ’90s have bathrooms that need to be remodeled.
Re-Bath Franchise: A lucrative business
Entrepreneurs who are investigating the bathroom remodeling industry could not have picked a better time to do so. According to Buildzoom, a company that analyzes the industry, the overall American home remodeling market is worth an estimated $300 billion, and the Joint Center for Housing Studies expects the industry to hit record highs in 2015. Our own research suggests that the bathroom remodeling segment is worth an estimated $20 billion, and Re-Bath franchise owners are winning an outsized share of that market.
Re-Bath primarily competes with an estimated 90,000 small-time independent general contractors, who don’t have the name recognition, the tools, the corporate support, or the product offering to compete with us directly. Most other acrylic bath product manufacturers typically offer products on the low end of the pricing scale. While Re-Bath initially established itself as a name brand by selling fast and affordable bathtub liners for private residences and hotels, our product offering now appeals more to the upper-middle class, which has the added benefit of much higher average ticket prices for our remodeling franchise owners.
“With the advent of a natural stone product offering, we’re moving upstream and into a market where there isn’t significant competition,” Brad says. “Our new product offerings are really paying off. This is illustrated by the fact that our average ticket used to be about $7,500, but now we’re seeing sales of $10,000 to $16,000, and beyond.”
“There are several reasons Re-Bath is well-positioned to be the dominant national brand in the upper-middle class market: 1) We are a manufacturing and a product-sourcing company, with a fully array of proprietary products exclusive to our franchisees, 2) We have relationships with various product vendors which help our franchisees purchase the items necessary for them to perform full bathroom remodels.
“As the biggest national remodeling company in the U.S., we help our franchisees leverage our brand recognition. This lets you buy better, thus saving money, and allowing you stay price competitive and win business.” We’ve become a brand that is a differentiator for both entrepreneurs who want to get into the industry and for existing general contractors.
Home Depot Partnership
Chances are, if you’ve entered a Home Depot in an area where Re-Bath has a remodeling franchise location, you’ve come across a Re-Bath franchise kiosk. This significant partnership establishes immediate credibility and helps our franchisee’s drive new business to their stores. The added bonus is that Home Depot doesn’t allow our competitors to occupy space in their stores, which gives us exclusive access to the foot traffic in those Home Depot locations.
“The partnership that we have with Home Depot drives 40 percent of our business,” says Lori Lund, President of a Re-Bath full bathroom remodeling franchise in Phoenix, Arizona. “Even if a lead isn’t directly generated from our kiosk in a Home Depot store, when a customer finds out about our relationship, they trust us immediately to do their remodeling project. This has made our franchise, which was already profitable, even more profitable.”
Home Depot chose us as its exclusive partner for bathroom remodeling work, in selected U.S. markets, because we offer the industry’s best products, the best warranties on our products and on our work, and financing options that make it easier for customers to pay for their dream bathrooms. We also get the job done faster than our competitors, who in most cases may take several weeks to complete a project. Re-Bath’s highly trained installers can do a perfect job in just a few days, making it easy for them to move on to the next job — thus increasing the franchisee’s profitability.
“If you follow the systems and processes that Re-Bath provides, you will have all of the tools to run a profitable business,” Lori continues. “Re-Bath is a very strong brand, and they offer a lot of support. There is a huge network of franchises, which can help you can learn best practices and build a business quickly. The opportunity for high-revenue returns is tremendous with Re-Bath.”
Costs and fees
The total investment range for a Re-Bath remodeling franchise is $82,400 to $332,695. This investment varies depending on whether you are building a business from scratch or converting an existing business. In general, Re-Bath franchise owners must have access to approximately $50,000 in liquid capital to qualify.
We are actively recruiting existing remodelers, tradespeople and homebuilders who already have construction experience. We are also open to entrepreneurs who have passion for design, construction, home flipping or remodeling and want to explore this booming industry.
To learn more about the value and benefits the Re-Bath brand extends to its franchisees, scroll through the pages on this website and download the free franchise report below. We look forward to hearing from you!